Referral marketing is sometimes considered one of the simplest and least glamorous types of marketing. However, when utilized correctly it can result in remarkably high close rates with an extraordinarily high return on investments. The internet and social media outlets, where communication travels freely (and instantly), is forcing companies to re-think how they utilize this [...]
Category: ‘Business Best Practices’
A Partner In Good Times And In Bad
Recently I attended the wedding of my wife’s nephew, David and his beautiful bride, Kerry. It was great fun watching David, while standing at the alter awaiting his bride, mouth a “wow” to his family upon seeing his stunning bride enter the church and walk down the aisle. Appropriately, the service was uplifting [...]
Welcome To China
Investing in companies with subsidiaries in China creates challenges and obstacles not prevalent in the United States. Local customs, culture, labor law, commercial law, and taxation, but to name a few, are significantly different as is the challenge of financing middle market companies operating abroad. Over the years, we have been involved with several businesses [...]
Contacts Or Relationships, What’s In Your Database?
At MCM Capital Partners my primary responsibilities include direct sourcing of investment opportunities and managing intermediary relationships within the investment banking and buy-side intermediary community. As a result, I am thrust into the realm of networking: cocktail parties, dinners, golf, conferences, etc. Nowadays, it even entails online networking – blogging, LinkedIn, FaceBook, and Twitter. My [...]
Customer (Dis)Service
My fellow associates and I began writing a weekly blog over one year ago which we publish regularly each Wednesday. Blog topics fall into one of four categories: Business Best Practices, General Economic Conditions, PE News, and MCM News. Four of us blog (we excused Kevin, our CFO because he actually has real work to [...]