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Take a Page from Southwest Airlines: Listen to Customers

Take a Page from Southwest Airlines: Listen to Customers
As a Midwest-based micro-cap private equity firm,  we strive to add value to our portfolio companies by sharing best practices amongst our various management teams.  For example, Cole Information Services in Omaha, a nationally-recognized lead generation business, was the first to leverage cost efficient on-line customer surveys on a quarterly basis.   ESSCO, another MCM portfolio company, a niche distributor of vacuum cleaner parts and accessories, started conducting these… read more →
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