Archive for May 11th, 2011

Growth Is Good…Except When It’s Bad

Growth Is Good…Except When It’s Bad
CEO's are constantly under pressure to drive profitability by growing sales. Sales growth initiatives typically involve introducing new products or services, increasing market share, more deeply penetrating existing customers, entering new markets (i.e., extending distribution to new geographies), changing sales mix and/or raising prices. Not all of these sales levers are created equally, a lesson I learned the hard way.… read more →